September 21, 2020

How a Portland sneaker shop found its footing in the shoe game | Soops & Hoops

greetings folks were filming another episode of soups and hoops and today we're going to talk to a really interesting dude Mikey Wynn of index PDX which is a sneaker consignment store here at Old Town Chinatown that sells some of the most rare hard-to-find sneakers Nike sample shoes things

that you just cannot find elsewhere around the world so we're gonna talk to him about sneaker culture in Portland about the footwear industry and how Portland has become a booming part of that and we'll talk about some of the crazy celebrities NBA stars and more that frequented shop

how you doing how you doing good yeah good man ready to talk some kicks get some soup yeah man yeah I'm ready to go so we are at utopia Restaurant & Lounge yeah and what I want to know is why do you love this place why do you

love the food here just give me an idea of why this is so I've been coming to utopia for about like 12 or 13 years and this is probably the most authentic Vietnamese food that you can get in Portland especially something from your own heritage the centerpiece the

boom away is definitely the centerpiece yeah it's a it's a spicy beef broth that has like beef shank in a as congealed pork blood it's just a really good heavy soup it's a spicy beef noodle soup in fact yep but one means noodles yep Wow is this beef

right and then way is where it's originally from Center right right Vietnam in the city of way everywhere you go in town you can get them away there's tons of Vietnamese restaurants right what specifically is cool about this so definitely the broth that they do here is by

far I think the best in my opinion the boom oh Lao style how you have it like this the fire underneath it always stay warm and it's always fresh let's dig in so tell me what about your shop what it is what it's all about so a little

backstory me me and T we've been best friends since second grade for being around shoes all our lives our passion wishes and sneakers you know and our parents can have the money for us so we'd have to find our own means to to get our shoes so we

started for a while we had a whole bunch of shoes we started to sell them at the same time to buy new shoes and that's kind of how I started to click when we started like our own eBay account yeah and we sold through there we did it

for a few years and it fell through we tried it again we took it a little bit more serious right approach to it so we did the eBay like hardcore back in like oh seven oh eight we did any bait for like four five years before we open

index in 2013 well before that you guys kind of became known yeah we kind of became known in the sneaky community for having like a rare sneakers like sample Nikes and Jordans and whatnot all right I saw it on my eBay so we kind of created a name

for ourselves on eBay it was like a year before we actually opened up spot we were like you know sitting around I was like man I'm tired of like lining up for shoes and going all these different stores to buy shoes or hitting up Craigslist every 5-10 minutes

meet up with somebody to buy a pair of shoes and I was like man what if we open up the shop like inside the shop we don't have it here in Portland some echoes like the Silicon Valley of sneakers so it's like we're both from here let's do

this let's do it pick this spot specifically in Chinatown because we wanted to be near compound cuz compound was the only kind of store around to have that street culture vibe all right then it was kind of central between east and west of you know the city so

we found a space and we opened up in 2013 egg and it kind of just kind of took off man you know we've been there for seven years now and it's been it's been great tell me a little bit more about the shop how it operates and basically

how you guys how your business works yeah so pretty much people bring us sneakers we either buy from them or consign it for them however they choose and usually they're like the more yeah and kind of exactly like we elevated release limited release shoes sneakers that you can

no longer find at an Ikea or falak everyone all right okay shelf so we're essentially in the second-hand market it's been seen in the last four or five years it's boomed a lot because we started off it was like a subculture and now it's like super mainstream now

why do you think that has been I think the transition into sneakers has shifted from athletes to celebrities entertainers rappers you look back in the 90s and stuff like that you you pay attention to Jordan what he's wearing nowadays it's like what's Travis Scott whirring what's virtual making

what's Kayne wearing and it's having a little bit different influence on kids now than it has ever been that's just it's just crazy how it works so you guys have people coming in now from all over the world not only to visit the store for the shoes but

also because it's kind of a place in the culture that is right it's what Portland's about yes exactly as far as the street culture like we get people in every day that travel here and they tell us you know we traveled here because one the food in your

city is good and two we wanted to come by index we want to check out the street culture check out dead stop coffee you know cuz the only stinky themed coffee shop in the world we get people from Australia Europe and then you get people from like the

bigger cities New York Miami right you have people from Singapore that come come by our shop actually every year around Thanksgiving town because it's families from here but they make sure that the whole family they come by the shop it's been cool it's not only for regular Joe's

either it seems like every time an NBA team is in town to face the Portland Trailblazers you guys have MBA players from out of town coming and shopping with you so like who are some of the reasons that have been in there whoever some of you guys as

best customers PJ Tucker is like obviously sneaker King he's he every time he's in town he comes by really chill dude the Rockets gone right yeah yeah we get some of the trouble edges in like Anthony Simon's Oh Eric gairy train will come in yeah Dame's been in

there obviously last person that came in was Wayne Ellington when you play for Miami okay yeah yeah have some celebrities rule through the shop yes our biggest biggest one recently was offset from amigos oh yeah hear about us – uh actually a homie of ours down in LA

okay he was like yo check out index you gotta come up there so he took up one of his private jets flew up here shop with us for a few hours flew back down oh my god yeah what kind of stuck was he coughing man he was coughing

like older like Jordan stuff like you wouldn't not like the hype stuff but like older Jordan like Cuse looking for like lightning Seventeen's and like Jordan nines and stuff like that you guys also had Trinidad James in a while ago cuz I know he does his own sneaker

show yes any kind of comment came in yeah yeah he's a homie he came by he stayed like in town for about a week and hung out with us we kind of still keep in contact with him so yeah he's a really cool dude so out of the

Blazers I'm would you say every Simon's is like your guys best customer right now he's been coming in a lot before especially before the season started but the guy the most would probably be Evan Turner what's he plays for the Hawks yeah yeah yeah he's bought a lot

of shoes one after he got traded he stopped by the shop the day he was like moving picked up a pair of shoes and they he took off but it was a good pair of shoes it's a blessing to have a space to where you created that draws

these people in so now you guys business is booming things have been going well the guys are hosting tons of events and being a part of the community something a little bit about where we go from here in a general sense I think you know the sneaker culture

in Portland the street culture in Portland is is strong and I think it's just gonna continue to grow from here on out all right my man let's wrap it up there and get back to focusing on good man yeah it's good stuff [Music] we are live from downtown

Portland shooting another episode of soups and hoops here okay

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