(soft music) Michael: Welcome to “Workflow from Home”, a miniseries dedicated toexploring tools and techniques that help professionals investigate and implement workflows within the cloud.
My name is Michael, andI'm working from home too.
It's safe to say thatwe're all being asked to explore workflowsin an entirely new way.
Right, the cloud.
We all know apparentlythe cloud is the solution to all our problems, butwhat does that actually mean? The short answer, I feel, is one word.
The reason Frame.
io existsis because creatives need a platform thatcentralizes every asset and every person that needs access to it.
The problem that many of us have spent the last decade perfecting, is local management offile-based workflows, and now we have to adapt them into some remote functionality.
Some of you are already working remotely, and you've been for a while.
For you early adopters, the idea of cloud collaboration in the video industry isn't that new.
But many teams, especially large ones, rely on centralized storage in a highly secure brick-and-mortalenvironment to work.
The bad news is there's no magic bullet that's going to make transitioningfrom brick-and-mortar to the cloud seamless or instantaneous.
The good news is that thisseries is intended to help you by making that transition to addressing and demystifying the unfamiliar parts, and then demonstratinghow you can still probably use all your preferred tools simply by centralizing your workflow on Frame.
The key here is to understand that we all have to be adaptive and flexible.
Because the rules that we're working with when this shift began arenot necessarily still true.
The decisions that we're making, even in this video, arebased on information that's probably already become outdated.
That makes knowing where tostart quite a unique challenge.
But perhaps the onething that is constant, the one thing that hasn't changed, is that viewers stillwant to suspend disbelief in the stories that we create.
If consumers wanna watch new shows, then we need studios tokeep putting them out.
And for that to happen, we need post houses to be able to master new content.
And for that to happen weneed colorists to color that content and we needsound mixers to mix it, and we need visual effectsbenders to remotely composite, and render firms to remotely render.
We need assistant editorsto create those poll lists, and we need editors to remotely edit.
And for all of that to happen, directors need to be able to remotely connect with cutting rooms.
When we shot this video virtuallyall production was halted, that's why the way to getthis machine running again starts with getting editors cutting again.
For many of us in the professional media and entertainment businessthe biggest challenge here will be working throughthe pain associated with adapting to rapid change.
So while none of uswants to work reactively, we have to start somewhere, which especially meansthat some of the rules and regulations that governour current security protocols need to be re-examined and insome cases rapidly updated.
Most remote workflows aregonna be slower at first and their gonna facesome set-up challenges.
In fact I've been involvedin numerous conversations in which, I admit, buildingsome remote workflows may be nearly impossible.
Impossible, somewhere I'veheard that word before, I bet you have too.
Over time we've learned that as every significant stepchange in technology comes into focus we can plotthe reaction on what is known as the technology adoption curve.
Essentially what happenshere is that the enthusiasts and visionary's who enjoyexploring new technology represent about 15% of theearly adopter's market.
The skeptics who like towait until new technologies become trends and thebugs are all worked out, they represent about thesame volume of people, albeit three to six years later.
The rest of the communityfalls in the center where the largest portionof the market, pragmatically and conservatively, adoptsnew technological trends.
But what we're facingtoday is very different.
The problem with rapidcloud-based remote collaboration is that why the biggestskeptics may hesitate to experiment or deploy cloud solutions, the rest of us are all being thrust into the early adopters category which is not how thisgraph is suppose to look.
With the current situation conservatives are gonna feel very uncomfortable because you're goingto be asked to respond to new technology the way anearly adopter typically does, that's gonna hurt.
But there's more good news.
Even though many of usare being thrown into what may feel like opportunistic, half-baked cloud solution much of the technology is actually a lot more mature than you may think.
It's a fact that the needto work from home arrived so quickly that there just wasn't time for anyone to adequately prepare.
So what we're doing here at Frame.
io is trying to help people begin formulating a plan using Frame.
io as a foundation so that when it becomes possible to put that plan into action there are at least a few answers to some ofthe toughest questions.
In this series, our goalis to help shed some light on unfamiliar technologies and learn from some testimonials and highlight the tools that might make it possibleto workflow from home.
It's not late to beginresearching or planning or brainstorming or evendeploying new workflows, even if they aren't fully vetted.
It is going to be challenging, it's going to be unfamiliar, it's going to be uncomfortable and it's certainly not without some risks.
But every time we come intocontact with words like that, it usually means we'reright around the corner from experiencing a major breakthrough.